Motion

Type:

 

University Project

 

Objective:

 

Innovative fundraising campaign for Pencils of Promise (nonprofit organization with the goal of education for all, Increasing the access to education and building schools in Africa and Central America has empowered local communities since 2008)

 

Idea:

  • Video that highlights the positive results that the organization brings to communities instead of focusing on the need for funds by showing children desperate for support
  • Create an emotional connection with the audience by transferring an overall uplifting feeling of optimism - voiceover of particular importance
  • Images are supported by a very gentle soundtrack, which doesn’t deflect attention away from the friendly and kind voice reading the text in an almost lullaby-fashion
  • Instead of explicitly asking for actions or a certain amount of donations, aim was to introduce brand to the viewer and engage them with a simple C.T.A “join us, make a difference with Pencils of Promise” in the voiceover 

 

 

 


#LCC (BA) Advertising | Year 2 - 2012/13

 

Type:

 

University Project

Live brief from the company

 

Objective:

 

Market the Silver Grey Sports Club (extreme sports, adventure sports, adrenaline sports) to people aged 50+

 

Idea:

 

  • Destroy stereotypes about people aged 50+ and raise their public profile
  • Video conveyed message that being fit and engaging in adventurous sports is mainly about having a positive attitude towards yourself and towards life
  • To tap into audience’s emotions and uplift sense - video is fast-paced, woman dances with her surroundings, dynamic music and overall feel

 

 

 


#LCC (BA) Advertising | Year 2 - 2012/2013

Type:

 

Personal Project during university years

 

Objective:

 

Portray BMW i series differently to how it’s currently being advertised - challenge ideas and look at brands from different angles - re-create ad campaign

 

Idea:

 

  • Original BMW campaign mainly focusses on aesthetics and dynamics of i series - I wanted to complement this with the angle of historical significance of new energy sources and car technology
  • Viewer is taken through history, technological evolution, and human development in video
  • Ad starts by showing discoveries and industrial developments in energy and transportation from the middle to the end of the 19th century:
    • combustion-engine-car being one of them
    • electricity as game-changer in human life as it becomes available to masses
  • in car technology we only now start feeling the impact of electric power and to emphasize this significant shift, the video also highlights the new and safer ways we now have to create clean energy
  • Ad has epic and optimistic feel regarding technological evolution
  • The BMW i8 footage is complemented with film material on the industrial age and the end of the 19th century and scenes featuring a vintage car (DKW F8) that I shot myself during a trip to Germany

 

 

 


#LCC (BA) Advertising | Year 2 - 2012/13

Type:

 

University project

 

Objective:

 

Take a brand that, in your opinion, is not marketed correctly and make it yours

 

Idea:

 

  • Dr Pepper is not a common kind of soda - can’t be advertised like one (e.g. Coca-Cola, Fanta, …)
  • Instead of targeting kids, sports enthusiasts or the ‘cool guy’, Dr Pepper should aim at the outsider, the geek, the misfit, …
  • Drinking Dr Pepper gives unforeseen vigor and strength and the film is meant to be like a short action video - exciting, engaging
  • Launch ad - length of video suggests it being promoted on social media rather than TV, yet it can be cut to a 30-second commercial spot
  • Slogan ‘Out of this World’ is brand message and goes with tone of video (matrix-like, action, …)

 


#LCC (BA) Advertising | Year 1 - 2011/12

Type:

 

University Project

 

Objective:

 

Case Study (Persuasion assignment) - goal was to interrogate or instigate a change in consumer behavior 

 

Idea:

 

  • I chose the topic of online shopping and how, with new technology, it can become a real alternative to going to a store
  • Subjects of my research: students and staff of my university, the London College of Communication
  • Ask for preferences in buying behavior before and after using the Ray-Ban Virtual Mirror
  • Video shows the whole process of the project: setting up of the room, how people try the Virtual Mirror, how they try on glasses, and ultimately, how they answer the proposed questions

 

 

 

 


#LCC (BA) Advertising | Year 2 - 2012/13

Type:

 

University Project

 

Objective:

 

Brief asked to create our own ambient advertising agency

 

Idea:

 

VEA stands for Virtual Environments Advertising and integrates traditional forms of advertising with technology. Virtual, augmented, and mixed reality, but also video games and innovations such as the 6th sense technology, are the main routes to engage the user and bring advertisement to the next level.

 

 

 

 

 

The video showcases how we can integrate real world products in a virtual environment, and at the same time introduces the ethos of VEA, which is all about ‘futurising’ and pushing boundaries.

 

VEA’s Manifesto:

 343

 

…In Time and Space…Virtual Environments…Virtual Technology…Virtual Enterprise…

 

In adding another dimension to the limitation of our physical world, there is a need to create “Virtual Environments” for human activities, where intangible values can be created, shared and transformed whenever required.    

Virtual Technology can help address important issues of today, creating an exciting multi-sphere for research, education, business, finance, governance systems and more – thus, anticipating the future of new interfaces, where human and non human activities will take place and interact, including inter-alias-transformation-processes and full customization, VEA unlocks all possibilities.

Virtual Environments Advertising (VEA) is uniquely positioned to address a growing commercial demand for Virtual Advertising, Augmented Reality Resources and Real-Time Product Information through its partnership and affiliation with Institutes of Technology, Arts and Design, and VEA Lab. Working in complex environments of heterogeneous and interdisciplinary nature, VEA aims to accomplish its goals with dedication to innovation, opening a secure and rewarding platform for its collaborators, sharing resources across the network and total commitment to its clients.

VEA emerges anticipating trends by developing and following advances in technology, shaping the way we raise awareness, exposure and the new ways we will conduct business in the Internet and beyond.


#LCC (BA) Advertising | Year 1 - 2011/12