Print Ads

 

AXE Heresy Concept Idea

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Captain Morgan Website Banner Concept Idea

 

 

 

 

 

 

 

 

Fitness First Website Banner Concept idea

 

 

 

 

 

 

 

 

XBOX ONE Headset Print Ad Concept Idea

 

 

 

 

 

 

 

Global Campaign Against Human Harvest – Print Ad Concept Idea

Type:

 

Personal Project 

 

Objective:

 

Shed light on the issue of illegal human organ trade, supporting organizations such as ‘Amnesty International’ or ‘Stop Organ Harvesting in China’

 

Idea:

 

  • Center of image is a person, blindfolded with a red blindfold
    • To help raise awareness this person could be a celebrity
    • The blindfold symbolizes both the aspects of force and torture often involved in organ harvest, as well as the general public being unaware and ‘blind’ towards the issue
    • Engage people on social media to post and share pictures blindfolded with hashtags like #StopOrganHarvesting 
  • The person has ‘a gun to their head’
    • Gun further symbolizes the aspect of force, in some cases (i.e. China and Falun Gong), by the Government and authority forces (Military)
    • The gun is made up of Organs (using art of Noah Scalin)

 

 

 

 

 

 

 

 

 

 

 

Colgate Essentials Concept Idea / Copywriting 

Objective:

  • Play on fact that tooth care (especially brush and paste) are essential to everyday life

Placement:

  • Print Ad

Idea:

  • Focus on specific people and their “essentials kit”
  • Astronaut: packing equipment and gadgets, at end Colgate brush and toothpaste
  • Rock Climber: packing his climbing equipment, at end Colgate brush and toothpaste
  • Other characters: office worker, James Bond, priest, mechanic, soldier, hipster, …
  • idea is to show the kit lined up on typical background and portray Colgate brush and paste as part of their most important items to bring
  • second take on same idea: instead of gadgets: food items
  • this plays even more into dental hygiene theme

 

 

 

 

 

 

TidePods

Type:

 

University Project/Exercise

 

 

Objective:

 

Print ad for all-in-one TidePods

 

Idea:

 

  • Playing on idea of single men (bachelors, students, travelers, …) living / traveling by themselves and struggling with basic chores like washing clothes - how much detergent, softener, etc. to use? What correct product to buy?
    • “Let Tide do the multitasking”

 

 

 

 

 

Honda - The Wolf and Sheep Concept Idea

Type:

 

Personal Project 

 

 

Objective:

 

Series of Print ads that portray Honda as the “Wildcard” the animal that stands being different from the majority and the safest motorcycle (breaking system) out there

 

Idea:

 

  • Series of ads playing on common notions of animals that don’t mix: cats and dogs, wolf and sheep, chicken and fox, lion and gazelle, …
  • Different animals -> different settings in print ads (they are human in human situations but the heads are changed into animal heads)
    • E.g. front of residential house: family of people with sheep heads, daughter’s new boyfriend shows up, he has no sheep head but a wolf’s head, he sits on Honda.
      • this portrays Honda drivers as wild characters that stand out
      • also portrays that the sheep aren't afraid of the wolf as it’s a Honda and therefore very safe and no reason to worry

 

 

 

 

 

 

 

 

Volvo - Uplift your Senses Concept Idea

Type:

 

Personal Project 

 

 

Objective:

 

 

Experience the idea of a new car and the adventures ahead.